On October 6, Our Energy, a non-profit dedicated to consumer education, is launching the Big Power, Zero Drama, an industry-led consumer awareness campaign—first of its kind for the clean energy industry. The campaign will feature a well-known Hollywood celebrity to help reach the moveable middle in America, engaging them in a new conversation about the importance of clean energy. The message is simple: America has a growing need for more power from a variety of sources, and wind and solar are essential to a stronger and more resilient future.

Just ahead of the launch, we’ll host an exclusive PowerCast previewing the campaign. We’ll explore the strategy behind Big Power, Zero Drama and examine how the campaign positions clean energy as relatable, culturally relevant, and embedded in everyday American life, with content designed to win hearts and minds. This PowerCast will provide an inside look at the industry-led campaign strategy, data, rollout plan, and a preview of the ads and creative assets ahead of the launch. The conversation will also include the longer-term plan to scale this campaign, with industry’s support, in the future.

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To learn more about CLEANPOWER, check out this year’s event page here.

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